StudyQA — From lead generation to enrollments

Lead generation is not a new strategy in digital marketing, but it’s one of the most successful tools when attracting new students. Due to constant changes over 63% of marketers say getting qualified leads and traffic is their top challenge year-after-year.

It is very important to find the right marketing strategy and use it competently in the conditions of business competition of different companies for one client base. Today, the competitive environment among high schools and universities is only growing. There are ~200 million college students in the world. It means that 30% of the young people aged 18-25 enroll in higher education every year.  Without a doubt, recruiters and marketers are looking for different ways to attract and recruit more international students. But without a defined strategy the chances to enroll the best students are very low.

Various promotion channels

In pursuit of students, universities are trying to use all possible methods of attracting applicants. A multi-channel strategy is a great  way to promote the university and the programs. Using third-party websites, universities can receive more leads with contact information about students interested in their programs. However, when choosing such a strategy, a situation arises when the quantity prevails the quality. You might receive a long list of leads, but the majority might not be qualified. It is a common problem. So, how is it possible to overcome this difficulty?

• Student identification

The main goal of “student lead generation” is to learn more information about a person, his interests and goals. The task is to start communicating with the students who are most important to you - those who show great interest in the programs  at your college or university and have the highest chance of admission. After the student evinced interest, filling out the application form and requesting additional information, it is possible to begin full communication. Thus, this strategy helps at the initial stage to weed out people who do not have any value for your university.

• Segmentation 

Although external sites can increase students' awareness of universities, the main task should be to redirect potential students to the university portal and improve the quality of traffic. StudyQA is striving to do this for universities. To achieve this goal, we use the targeting tools and segment potential students by the ages, level of a foreign language, qualification and etc. By improving the quality of leads, you save time for conversion students and your budget on additional advertising, respectively.

• Follow up and converting leads 

Getting leads is only the top of the funnel, converting correctly is a more important aspect. It is not a secret to anybody, students value the responsiveness of universities. As a rule, when sending a completed form to a university, 53% of students expect a response within 24 hours. However, in practice it takes about two days for a university to send a response. So, fast, personalized communication with students is your key to outperform among competitors today. Mass mailing does not provide such an effective result anymore. Moreover, for university recruiters, a close relationship with so many students is an unrealistic task. Our team provides response to each student taking into account preferences in the way of communication.

• Save time and speed up your slow seasons 

Therefore, by reducing the number and improving the quality of your leads, the need to work with requests for general questions is reduced. This allows those who work in the international department or the university selection committee to process the number of incoming requests faster and only among motivated students. This is no less important in the “dead seasons”, when universities need quick conversions with a guarantee that the potential student is likely to send an application.

From clicks to leads

Many universities do not have sufficient time resources and an understanding of the needs of foreign students. Our team works hard to provide the most effective online strategies that will increase your conversion of clicks to leads.Whether you’re targeting local or international recruitment, we can help gear the traffic towards your site and make sure students are landing on the right page.

 Let’s build your long-term strategy today